NIOD, part of the Deciem family, stands for Non-Invasive Options in Dermal science, and is another brand that is taking the back-to-basics scientific approach to their products. The intriguingly titled 'Photography Fluid' caught my eye on the new in section of Cult Beauty and I was immediately curious to learn more.
The NIOD Photography Fluid, Opacity 12%, claims to give you flawless skin in photos and an airbrushed finish in real life. NIOD describes the product as 'serum textured', though it is actually a primer, which also works brilliantly on its own.
The Photography Fluid contains light refracting prisms and blurring nano spheres to reduce the look of imperfections and minimise pores. There's also radiance boosting ingredients and a Nano-Prismatic Yellow-Red Hue corrector, to even out the skin tone. It all sounds very scientific if you ask me!
The formula is not incredibly emollient, so be cautious with the amount you apply. I was a bit heavy handed on my first go and almost ended up resembling the tin man, if he had been made from gold.
Worn underneath your make-up, as a primer, the NIOD Photography Fluid gives a beautiful 'lit from within' glow to the skin. I find myself applying much less foundation when I am wearing this, as the product really aids in evening out my skin tone, minimising pores and creating a smooth base.
Worn alone, it provides a delicate glow, making you look much more awake and refreshed. I like to pop some on before I go to the gym, to give my skin a little boost. While NIOD claims that this primer can reduce the look of imperfections, I must say I haven't noticed any visible reduction in the appearance of a blemish while wearing it. Although I don't mind too much as that was never a key factor for me.
The Dragon Fruit Chromatic Refractor is the element of the product that claims to give flawless looking skin in photographs, due to it's super blurring abilities. When photographed wearing this, there is no doubt a visible background glow to the skin, creating a flawless finish.
The NIOD Photography Fluid is packaged in a simple glass bottle with a pipette for application. It looks like something straight out of a chemistry lab, which I really love. The pipette for application is a nice addition to the design of the product, however I have not myself using it yet. As the product is quite thick, its tendency is to cling to the stem and so I just take it from there. Though perhaps once the bottle is emptier the pipette will be useful.
Overall this is a really lovely primer. If you are after something that can provide a flawless base, while minimising pores and adding a subtle glow, then I would really recommend picking it up.